Laszlo Sereny (赛睿宁)

As Head of Sales at BEKO, a renowned Austrian company with over 50 years of market presence, I organise sales initiatives that respond to the changing challenges in our two core areas of digitalisation and IT and engineering personnel leasing.

Implemented a comprehensive online training program for our 150+ external and internal sales team, resulting in an increase in employee engagement and knowledge retention within the global sales team. Spearheaded the development and execution of a YOUTUBE webinar series, attracting over 1,000 industry professionals and generating an increase in leads.

Translate worldwide marketing strategies and campaigns into marketing plans and tactics with a focus on the direct markets of Europe, Middle East and Africa (EMEA) area and supporting distributor marketing efforts in the EMEA regions. •responsible for managing all aspects of EMEA Marketing Plan to ensure the achievement of expectations. •Provide management and mentorship for the marketing team, driving the collaboration, coordination and success

Responsible for all Global Key Accounts within CEE region (13 countries)

Head of sales group responsible for sales of industrial goods to Hungary, Romania and Ukrain. Keyaccount management.

Head of group 2 B2B marketing, product marketing, sales support & competitive intelligence). Global responsibility for latest product generation. Development of marketing and sales tools. Market analysis. Presentations to key accounts, customers and prospects worldwide. Competitor champion.

Service product marketing, marketing communication, Sales strategy, business development, Sales Controlling, Balanced Score Card, Internet marketing, Sales promotions, Service, Product bundling, Tradeshow, Marketing concept

Responsible for the quality managment system, complaint management, compliance check, auditing, customer satisfaction. KPI System. Sales Controlling. Supplier and production audit. Compliance with safety and enviromental regulations of China. Balanced Score Card system. Reporting system. Six Sigma. SAP, SAP transfer, ERP

Responsible for logistic and spare parts supply of SMT placement equipment in East Europe & Austria.

Sales of SMT Placement equipment in Hungary, Czech Republic and Slovakia. Keyaccount sales.

Responsible for procurement of components for research & development and new products within Philips Video IR3 ( Beamer/ VCRs/ TVs)

Responsible for procurement of electrical components and PCBs for production.

System Administrator for Mac IT Systems

Accounting, Sales administration, System administrator

a) Business management / b) Logistic & Finance / c) Personnel development